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PRE-STARTUP ASSESSMENT

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PERSONAL FACTORS

1. Have you been in business before?
2. Do you know that you might have to work 12 to 16 hoursper day to make the business successfull?
3. Are you prepared to lose your savings and income?
4. Are you sure that you want to become an entrepreneur?
Assessor Comments
SKILL FACTORS

5. Are you satisfied that you have the required TECHNICAL skills for your specific planned business?
6. Are you satisfied that you have BASIC BUSINESS skills for your specific planned business?
7. Are you satisfied that you have the required MARKETING skills for your specific planned business?
8. Are you satisfied that you have the required FINANCIAL skills for your specific planned business?
Assessor Comments
TYPE OF BUSINESS

9. Do you know exactly what business to start?
10. Do you know what products or services to sell?
11. Do you know who will buy your products or services?
12. Do you have the right location for your business?
13. Do you know who your competitors are?
14. Do you know what the prices of your competitors are?
15. Do you know who your suppliers are?
Assessor Comments
MARKETING FACTORS

16. Are you sure that your business will fill an unserviced need?
17. Can you compete with other businesses?
18. Do you know what restrictions, e.g. licences, etc. exists?
19. Do you know what capital is required to start?
20. Do you know what net income you will make the first year?
21. Do you know what expenses you will have?
22. Do you know what risks are attached to the products/services?
Assessor Comments
TARGET MARKET: ASSESSING THE MARKET

23. Will you risk your savings and house for this venture?
24. Is there really an adequate market for the products and services?
25. Do you have most of the skills required for your specific business?
26. Have you done a feasibility study for your planned business?
27. Is it a proven business idea? Has it worked well for others?
28. Have you taken advice from a reputable third party, e.g. Bank Manager or Legal Advisor?
Assessor Comments

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